MindBud:
"Intelligentlygrow and
connect with peers"

Project Timeline
Project Type
My Role
Methods
March - June, 2022
UX/UI
Course Project
Team Project
UX Researcher
Prototype Facilitator
Competitive Analysis
SET Analysis
Survey
Semi-structured Interview
Storyboard
Wizard of OZ
Usability Testing
Qualitative & Quantitative Analysis

Design System
Low-fi & Hi-fi Prototype

Overview

How can we help people who deal with mental health conditions support each other?

Mental health conditions have been increasing worldwide. Due to current societal trends and the impact of the pandemic, the amount of people affected by mental health issues has only been increasing, making it more difficult to find the best resources & people who understand. Thus, we are motivated to understand their problems and create a safe online environment to support them with mental health-related resources.

Our Goal:
To help people who deal with mental health challenges by leveraging AI-assisted technology to provide personalized educational resources and online matched-peer support networks.

01 Define

THE PROBLEM

Mental illness is a general term for a group of illnesses that may include symptoms that can affect a person’s thinking, perceptions, mood or behaviour. Mental illness can make it difficult for someone to cope with work, relationships, and other demands. Many people in our society are dealing with mental health issues. They can be your family members, your friends, your peers, or a stranger walking on the street.

RESEARCH QUESTIONS

- Why people struggle with mental health?
- What are some current blocks for people to deal with mental health issues?
- What elements do people value/concern during the mental health support?

02 Research

SET ANALYSIS

SET factors around product opportunity gap leads our focus towards on online and technology-based forms of support for mental health.

COMPETITIVE ANALYSIS

We found that apps that have AI feature all lack a communication with peers feature, while apps that have a communication feature tend to lack an AI feature as well, so there exists an opportunity gap.

SURVEY

Needs & Desires

SEMI-STRUCTURED INTERVIEW

Findings

RESEARCH RECAP --> Design Concepts

Design implications

03 Design

STORYBOARDS

We created storyboards and held feedback sessions to find out users' thoughts of our ideas.

Based on feedback from storyboards interviews, we developed 2 design hypotheses:
1. AI + Education
2. AI+Education+Community

A/B TESTINGS

To test our design concepts, we created two concept-centered probes for 8 days.
According to the number of impression rates and conversion rates, we decided to build an AI-powered online community for people in need of mental health support.

Design hypothesis

BRAND IDENTITY & DESIGN SYSTEM

LOW-FI & WIZARD OF OZ TESTING

04 Hi-Fi

Reflection

Find Opportunity Gap via analysis of your competitors and SET trends
After continuously iterating and perfecting the startup concept through 3 months, sufficiently analysis of current markets and SET trends really helped us with brainstorming and finalized our ideas. Additionally, it also helps with consolidating the idea to meet what the market needs.

Use Wizard of OZ testing to simluate scenarios
Wizard of oz testing gave use a lot of valuable insights. It allows users to evaluate our design within the similar context.

Validate concept > Visual-appealing design

Let's Connect :)

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